Press materials development for online, print, broadcast, and podcast

Develop newsworthy and feature-worthy angles

Create press materials (press kit, press releases, fact sheets, pitches)

Press outreach (digital, print, podcast)

Conduct announcements & pitches and coordinate media requests

Facilitate interviews & photoshoots

Curate media list and invite media for events

Provide consultation on events, collaborations, and PR-related affairs

Media training and guidelines

Provide high-level PR strategy, analysis, and client education

Connect clients with on-brand individuals and entities

Provide contingency plans and crisis management

Development of concepts, narratives, and brand position

Coaching for pivoting and rebranding ie. Michelin Guide

Neighborhood evaluation, target audience analysis

Industry/competitor analysis

Key employee recommendation & staff training

Menu analysis and pricing

Operation & logistics

Crisis communications

Email marketing/newsletter development

Creative programming & ideation

Smart, tailored organic campaigns

Strategic partnerships & industry introductions

Brand positioning

Design direction: interior & decoration, ambiance

Dish styling and presentation

Video content creation

Graphic design

Website design

Copywriting (creative writing, corporate bio)

Creative Planning + Message Development

Marketing Campaigns

Engage on-brand Instagram and Youtube influencers

Email Marketing/Newsletter Development

Digital + IRL Word of Mouth

Online Community Management

Contest Creation and Implementation

Establish Social Media Personality + Presence

Photography + Content Creation

Copywriting with smart captions, hashtags, and CTA

Smart, Tailored Organic campaigns

Ensure Consistent Messaging + Measurable Results

Paid Search, SEO, Analytics

Review Platform + Business Page Management

New business development (catering + sponsored events)

Strategize, facilitate, and place advertising on platforms including:

Social media (Facebook, Instagram, WeChat, Youtube)

Review platforms (Yelp, 小红书)

Search Engines (Google Maps, Google Adword)

Print & Online publications, broadcast & podcasts

Out-of-home: taxi, elevator, billboards, subways, etc.

Event ideation, production & publicity

Guest list curation & management

Thoughtful follow up + superior media results

Press events, media tastings

Public events (grand opening, anniversaries)

Influencer events